To SEO or non to SEO, that is the inquiry asked past times many bloggers too small-scale job concern owners who focus on their content solitary too are comfortable alongside it. For roughly such website owners, roughly SEO tactics mightiness live out of their scope, for they rely on content character solitary to teach through to customers. And it is understandable, because non everyone has the know-how, the energy, the fourth dimension or the coin to teach full-scale SEO. So tin transportation away somebody endure on their content solitary without having to worry close SEO ?
Is it possible to accept expert SEO past times having groovy content?
The brusk answer is, yes, it is possible, but for this strategy to work, yous demand desperately demand fourth dimension too content exposure. Now for the long one;
Search engines broadly guess the character of the content nether half-dozen wide categories. This is only an over-simplification, too the actual factors publish inward hundreds. But hither are the half-dozen major categories;
- Keywords & On-page optimization – All on-page materials too topical relevance goes into this category
- Content Quality – How expert the content itself is
- Domain Authority – How authoritative a website inward full general is (PageRank etc.)
- Page Authority – Based on the links that betoken to all the pages on a given domain that country Google or Bing how of import those pages are
- User too usage data – How useful practise users honour a content on the page, how good optimized the page is, too thence on
- Spam analysis – Does a page comprise spam?
The bottomline is, fifty-fifty if yous accept all others, without Domain Authority too Page Authority, it is almost impossible to rank good for competitive keywords, too real hard to fifty-fifty rank inward the middle. However, it isn’t a lost cause, too roughly marketers accept devised a dissimilar strategy.
Getting DA too PA automatically
Instead of edifice links too focusing on DA/PA, roughly marketers allow links come upwards to them automatically. This tin transportation away live done past times focusing on other things that are of import for customers. These include;
- Product Quality
- Public Relations
- Social Media
- Offline Marketing
- Word of Mouth
- Email marketing
- Content strategy
For this strategy to work, yous demand exposure – lots of it. If your content is great, people are automatically going to link to it. These potential people honour close your laid through social media, press, email, ads, long tail search, blogs, content, too thence on. Focusing on these channels to honour people who volition link to yous is ane of the strategies yous tin transportation away adopt if you’re non looking to invest your fourth dimension or coin into link building.
It is, however, a real big confine of faith. You’re working on the supposition that people landing on your site are automatically going to link to yous because your content is thence awesome. It is a somewhat naive approach, too mightiness non function all the time. People accept all sorts of preferences, too fifty-fifty though this strategy works, it is non for everyone.
The final result to this strategy is, you’re focusing on creating groovy content which is the ultimate goal. It is a groovy strategy if yous know how to function it. And fifty-fifty if yous accept link edifice going on, yous tin transportation away silent role this approach to strengthen your marketing strategy too mightiness laissez passer on yous a much amend provide on investment.
Bottomline: It is possible, but recommended inward a few instances only. There’s a ton that SEOs tin transportation away practise to optimize too nudge too practise intelligent, non-manipulative ways of earning links that are a piffling to a greater extent than powerful than only sitting dorsum too waiting, but it is possible.